The ancient Greek name Zoe was linked to the primeval force of life. Similarly, Zoe is a newly-formed Company brimming with entrepreneurial vivacity, established in 2003 in the countryside south of Rome. The outdoor production surface of 16 hectares features plants in pots ranging between 2 and 50 litres, whereas on the 5 hectares of greenhouses flowers and plants are grown: among the various species, several varieties of Abutilon, Bougainvillea, Lantana, Solanum are found. Production focuses mainly on the garden market and on wholesale distribution, supplying both nationwide and all over Europe.